It may be coincidence.
It may be that after naming hundreds of thousands of affordable Swedish furniture, food, and nick-nacks, the branding people at IKEA are at the end of their ropes.
But naming a toilet brush/holder after four-time Olympic gold medalist Lasse Artturi Viren whose past is spotted with allegations of reindeer milk and more troubling accusations seems a little too ironic.
Then again, the universe has a way of making sure that these kinds of coincidences happen...
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