Wednesday, February 13, 2008

IKEA Taking a Poke at Lasse Viren?

It may be coincidence.

It may be that after naming hundreds of thousands of affordable Swedish furniture, food, and nick-nacks, the branding people at IKEA are at the end of their ropes.

But naming a toilet brush/holder after four-time Olympic gold medalist Lasse Artturi Viren whose past is spotted with allegations of reindeer milk and more troubling accusations seems a little too ironic.

Then again, the universe has a way of making sure that these kinds of coincidences happen...


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